In report format, prepare a services marketing mix (people, process, Essay

In report format, prepare a services marketing mix (people, process, physical evidence) for the service offering on which you based assignment one - Essay Example It will provide the firm opportunities and to reduce the impact of threats. In this case, Holiday inn Hotel has to make adjustment of the traditional 4Ps marketing mix that entails product, price, promotion, and place and adopt more Ps, which include process, physical evidence, and people to achieve its marketing objectives. Useful marketing objectives must be specific, measurable, achievable, realistic and timely (SMART) (Wilson and Gilligan, 2004). The marketing objectives should be based on the situational evaluation of the environment of the company (Lambin, et.al. 2007). In this case, Holiday Inn should use its strengths to eradicate its weaknesses and respond to threats in the industry (Doyle and Stern, 2006). Moreover, marketing objectives should aim at exploiting market opportunities that will enable the company compete efficiently and attain a higher market share in the industry (Kotler, and Keller, 2011). The first marketing objective of Holiday Inn should be to enhance its presence in the upcoming markets such as China and Dubai by 15 percent in the next five years. The Asian market offers abundant growth and profitability opportunities due the high growth in consumer revenues, good infrastructure and growth in tourism numbers; therefore Holiday Inn should expand its presence in those markets. The hotel brand has huge financial resources and human talent thus it is possible to use its learning experience in the hospitality market to attain high market share in Asia (Ariffin and Maghzi, 2012). The second marketing objective for Holiday Inn is to increase the current bed occupancy by 25 percent in the next five years. The goal is specific and attainable since the global tourism travel numbers are increasing while the wealthy global economy will lead to a rise in international business travel. Previous research by Bowie and

Systems anlysis Essay Example | Topics and Well Written Essays - 1750 words - 1

Systems anlysis - Essay Example Normally, a point of sale system is based on a personal computer, which encompasses I/O devices and application-specific programs for the specific surroundings in which it will work. Additionally, there are a wide variety of POS systems which are used in different environments. The functionality and processed included with a POS system depends on the nature and functionality of the business. For instance, a point of sale system for a restaurant should contain a list of all menu items which are stored in a database. In addition, this database will be used by the POS system operator to query for information in many ways. In fact, a large number of business organizations and industries use POS terminals that have a point of sale for instance a help desk, comprising lodging, restaurants, museums, and entertainment. In the past few years there have been huge developments in the field of information technology. As the Internet is increasingly used in every walk of life in the same way, poi nt of sale terminals is now supported through the Internet, which provide an excellent support for remote training and operations management, and keeps track of inventory all through geographically-dispersed locations (Rouse, 2011; POSmatic, Inc., 2013). In addition, POS terminals can be applied to physical POS software and hardware comprising however not limited to touchscreen display, electronic cash register systems, barcode scanners, scales, receipt printers and pole displays. As discussed above, POS systems offer a large number of advantages for all the businesses and industries. The uses and applications of POS systems vary from business to business. Different organizations use different POS systems. In fact, at the present POS systems are used in a large number of different organizations and industries varying from hotels, restaurants and hospitality businesses,